Prestashop - 1.4 Podręcznik Użytkownika

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PrestaShop Seller's Guide
Customer Analysis
It should be noted that visitors and customers are separate entities.
A visitor is an unknown person (not yet registered or not connected) who
is browsing your store.
A client is a person that is recognized by your store (registered and
connected).
Attracting visitors
In itself, making the number of visitors higher is not important. It mainly
serves as an indicator for the evolution of your shop's popularity over a
period of time.
Getting more subscribers
If you let your shop run itself without changing anything, the number of
subscribers should be stable or decline slightly.
A strong growth or a sharp decline are indicators of a change in your
shop.
There are a number of possible impacting changes:
An advertising campaign can attract many visitors.
All promotions, sales and contests attract a lot of attention and
curiosity from visitors; it not only creates a healthy animation
around your shop, but it also increases its traffic.
Aesthetics: a change of theme can put off visitors. Spelling and
clarity are also to be looked after.
Impulsive buyer or planning purchaser?
A buyer is called "spontaneous" (or "impulsive") when making a purchase
unpremeditated at the mere sight of a product, or its conditions of sale
(current promotion, description, photo, price ... ).
A purchase is called "planned" when the buyer takes the time:
To study each piece of information about a product,
To compare this product to existing competitors on the market,
To reflect its purchase and the consequences thereof.
Considering the buyer's profile
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Podsumowanie treści

Strona 1 - Customer Analysis

PrestaShop Seller's Guide Customer Analysis It should be noted that visitors and customers are separate entities. A visitor is an unknown person

Strona 2 - Enliven the shop

You must therefore take into account the importance of different sources and contexts of information, for both types of buyers. For example:  A prom

Strona 3 - Targeting customers

Regularly send emails to all customers of your shop, in order to give them information about new products or to address a particular topic. Polls and

Strona 4 - Products analysis

In case of problems... Real-time monitoring is not simply a tool to satisfy the curiosity of the merchants, it is an especially effective way to solve

Strona 5 -  Retain customers

Adopting a marketing strategy that suits best Each product follows a life cycle of its own. Divided into four major periods, a life cycle has specific

Strona 6

Ensuring the clarity of categories What makes people want to visit a category at first sight? A product category must have a name that attracts the vi

Strona 7 - The key is to communicate

complementary product. For example, offer a high-end computer while the customer's choice was focused on a "midrange" computer. Seconda

Strona 8 - Analysis of orders

Having a banner or pushing a product forward on your own shop's homepage. Word of mouth (rewarded or through a referral system) Everyone is talki

Strona 9

It is a priority that you clearly define the objectives, ratios and key performance of your store. It is important to note that all these objectives s

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