Prestashop - 1.3 Podręcznik Użytkownika

10 PrestaShop version 1.3 UserGuide – OCTOBER 2010 PrestaShop upload onto the server Creating a database In order to store all of your store

100 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Compared with the first option, this second option includes comments on the various "gr

101 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Referrers PrestaShop software gives you precise information on sites that generate traffic for yo

102 PrestaShop version 1.3 UserGuide – OCTOBER 2010

103 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Managing Modules Modules The PrestaShop store offers over 80 models that can be installed, uninst

104 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Advertisement The first section, at the top, is “Advertisement,” which only contains one module.

105 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Cross-Selling Module Displays to your customers the products purchased by others. Your shop is tr

106 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Product’s Criterions PrestaShop gives your customers the possibility to assign a rating to produc

107 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Send to a Friend module You want to give your customers the opportunity to share your product kno

108 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Birthday Present This module can create and send discount vouchers to your clients on their birth

109 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Home Text Editor

11 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Installation Now that the database has been created, you can start to install your PrestaShop onl

110 PrestaShop version 1.3 UserGuide – OCTOBER 2010 This module helps you personalize your home page. To change the style, colors, etc. of your page,

111 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Featured Products on your Homepage With this module you can choose which products to highlight by

112 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Customer Loyalty and Rewards PrestaShop’s loyalty tool offers your clients a certain amount of lo

113 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Mail alerts PrestaShop lets you and your clients be alerted by email in certain cases, eg when a

114 PrestaShop version 1.3 UserGuide – OCTOBER 2010 In the Mail Alert section you can specify whether you wish to be alerted of each new order. To do

115 PrestaShop version 1.3 UserGuide – OCTOBER 2010 The second item "Export clients” allows you to filter the email addresses of customers. You

116 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Customer Referral Program You shop can use your current customers to win new customers with a cu

117 PrestaShop version 1.3 UserGuide – OCTOBER 2010 To fully explain how the referral program works, you can write a description in the "Referr

118 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Once the they have signed up, they can use their discount voucher by going to the “My Vouchers

119 PrestaShop version 1.3 UserGuide – OCTOBER 2010 SMS TM4b PrestaShop lets you receive texts with important information concerning your store, such

12 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Verification of System settings The appearance of red icons instead of green ones can

120 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Watermark This module, allows you to add a watermark to images in your store. This limits their d

121 PrestaShop version 1.3 UserGuide – OCTOBER 2010 After this process a watermark image will appear on the images that you selected.

122 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Blocks The Blocks section of the module list in the Back Office contains 23 modules. We will desc

123 PrestaShop version 1.3 UserGuide – OCTOBER 2010 displayed and the value of the coupon that the customer can earn. • At the bottom of the basket t

124 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Categories Block This feature allows you to display a list of your product categories on your si

125 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Link Block With this module you can add links to the sites you want, or to pages of your store. C

126 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Standard links block links ranked in order of update. If you want the oldest first, select the dr

127 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Newsletter Block This block invites your store’s visitors to enter their email address to be inc

128 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Viewed Products Block This block displays the latest products that each customer has consulted

129 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Let’s take for example the Payment Methods Module. In this example, the order presented to the cl

13 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Adjusting File Permissions Once this has been done, click on « Refresh these settings » in the Pr

130 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Preferences The preferences tab lets you configure and fine-tune some of your store’s details. We

131 PrestaShop version 1.3 UserGuide – OCTOBER 2010 • If the .Htaccess file is not created on your server, a message will alert you that th

132 PrestaShop version 1.3 UserGuide – OCTOBER 2010 • Enable this feature to display help information. • With this function your customers have to a

133 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Contact It is useful for customers to know your store’s location. To do this, simply go to the ta

134 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Appearance You can personalize your shop’s appearance with the “Appearance” tab. • Click “Browse

135 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Product Configuration The "Products" tab helps you configure how items are handled in y

136 PrestaShop version 1.3 UserGuide – OCTOBER 2010 • Second possibility: Disabling “display unavailable product attributes on product page."If

137 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Default order by Indicate the order of default products in your store’s categories. Example: In o

138 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Your shop sends many messages throughout all the steps of registration or placing an order. Here

139 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Images The “image” subtab is where you configure the characteristics of your store’s images. In t

14 PrestaShop version 1.3 UserGuide – OCTOBER 2010 General Information General Information Fill out all of the information concerning you and your

140 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Creating a format: Make sure to enter the image width and height in pixels. De

141 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Database You can change your store’s database settings if you need to change your database serve

142 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Location Under the sub tab "Localization" you can choose a weight unit for your product

143 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Search The "Search" sub tab configures your shop’s search function. Here are all the f

144 PrestaShop version 1.3 UserGuide – OCTOBER 2010 First case We will show first the search results that has the word "player" in the nam

145 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Tools This tab configures other settings in your store. Languages The “Language” tab manages th

146 PrestaShop version 1.3 UserGuide – OCTOBER 2010 In order to add a new language, • Enter the "Name." • Then enter the adequat

147 PrestaShop version 1.3 UserGuide – OCTOBER 2010 The “copy” function helps you copy translations from one language to another. Modify Translatio

148 PrestaShop version 1.3 UserGuide – OCTOBER 2010 You then have 6 possibilities.  Front Office Translations to translate all text visible to your

149 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Export a language PrestaShop lets you export your translations. You can also save your work so yo

15 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Completing the Installation Installation Complete You should now see a page summarizing the inf

150 PrestaShop version 1.3 UserGuide – OCTOBER 2010 • This section can manage the horizontal positioning of your tabs. Click on the left and right ar

151 PrestaShop version 1.3 UserGuide – OCTOBER 2010 If you wish to change the position of a tab, simply click on the blue arrows to move the tab to e

152 PrestaShop version 1.3 UserGuide – OCTOBER 2010 you use this function you can choose whether or not to open the page in a new window. To do this,

153 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Even with spelling errors, good results are displayed, as shown in the example below: Ajax Sear

154 PrestaShop version 1.3 UserGuide – OCTOBER 2010 If the article does not yet exist at the time it is being imported, it will be automatically crea

155 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Database (DB) Backup You must perform regular backups in your shop, so that in case of a crash, y

156 PrestaShop version 1.3 UserGuide – OCTOBER 2010 CMS- Creating a Text Page PrestaShop lets you create content pages just like you create product p

157 PrestaShop version 1.3 UserGuide – OCTOBER 2010 • "Meta Keywords" that are used for search engines to understand what types of informat

158 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Employees PrestaShop allows you to assign specific duties andrights to each employee helping to m

159 PrestaShop version 1.3 UserGuide – OCTOBER 2010 For this example we will create the profile "Preparer of Orders" by completing the

16 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Deleting the “Install” Folder/ Renaming the “Admin” Folder Store-front software for the PrestaSho

160 PrestaShop version 1.3 UserGuide – OCTOBER 2010 welcome page, click "Add New" to create a new employee. You then arrive on the page bel

161 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Click “Add New” to create a new contact, or click on the icon to modify those that already exist

162 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Languages PrestaShop software is being translated into 40 languages. You can choose to activate

163 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Tabs You can create new tabs for other functions in your store. On the first page, you will see

164 PrestaShop version 1.3 UserGuide – OCTOBER 2010 To create a new quick access, click "Add New.” Specify the name you want to give your ac

165 PrestaShop version 1.3 UserGuide – OCTOBER 2010 PrestaShop guides you… … to the success of your project With this manual you have learned ho

166 PrestaShop version 1.3 UserGuide – OCTOBER 2010 PrestaShop Addons : the official PrestaShop Market PrestaShop Addons is the official PrestaShop s

167 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Payments & Gateways Offer several payment methods to satisfy your customers: Offer secure pay

168 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Quick/Bulk Update Save time managing your catalog: Apply changes quickly to your entire catalog.

169 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Search & filters Simplify the search for products: Make it easier to find your products in yo

17 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Renaming the Admin Folder Completing the Installation/ Connecting to Back Office Back Office c

170 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Download Links PrestaShop, free Open Source e-commerce software : http://www.prestashop.

171 PrestaShop version 1.3 UserGuide – OCTOBER 2010 PRESTASHOP SA 6, Rue Lacépède 75 005 PARIS Tél: +33 1.40.18.30.04 Mail : contact@prestash

18 PrestaShop version 1.3 UserGuide – OCTOBER 2010 PrestaShop Live Feed: Information PrestaShop software updates or other news. We advise

19 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Managing Your Catalog The « Catalog » section is accessible by clicking on the tab with the same n

2 PrestaShop version 1.3 UserGuide – OCTOBER 2010 PrestaShop is here to guide you toward the success of your project. More than 850 additional mod

20 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Create a Category To create a category, fill out this form: Creating a category

21 PrestaShop version 1.3 UserGuide – OCTOBER 2010  “Meta Keywords” are keywords that you must define in order to have your site referenced by sear

22 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Products in this category Fill out the general product information Product Creation 1 The first

23 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Create a Pack of Products You wish to sell a pack of products composed of several items. Example

24 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Setting the Price of a Product Set the price that will appear in your store by following the ins

25 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Product Availability Managing Product Availability 1  The field marked Quantity corresponds to t

26 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Listing Your Product To improve your product listing, as well as increase your store’s visibility,

27 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Adding a Product Description Filling out the product description 1 There are two boxes dedicated

28 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Configuring the Product Image Tab 2, Images, is for including photos on your product page. Produ

29 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Configure Product Attributes You can add multiple attributes to your products. An attribute is a

3 PrestaShop version 1.3 UserGuide – OCTOBER 2010 SUMMARY 1. SUMMARY 3 2. Training 8 3. Installing PrestaShop 9 4. Back Office connection page

30 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Add for example: height. To add a choice to the group of attributes that you just created,

31 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Choose the HTML color, or upload a photo from your computer (if you’re displaying textures inste

32 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Adding Product Combinations—Method 1 Adding different variations to your product takes a few steps

33 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Impact of variation (Price, Weight)  If the attribute impacts the weight, the process is ident

34 PrestaShop version 1.3 UserGuide – OCTOBER 2010 It looks like this: Finally, the combination generator helps you save some time

35 PrestaShop version 1.3 UserGuide – OCTOBER 2010 List of variations created If you don’t want to have generated combinations, you can delete or m

36 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Create a feature To create a feature, as well as its values, click on the tab under Catalog that i

37 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Assign a value and feature to a product To finish, go back to the “Features” tab under your produc

38 PrestaShop version 1.3 UserGuide – OCTOBER 2010 In the tab “5”. Customization,” indicate what type of field (file or text) can be personalized. If

39 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Quantity Discounts You have the possibility to use a system that changes the total price of a s

4 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Setting up an Image Map 44 Tags 46 First solution—Create a Tag 46 Second Solution--Creating and

40 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Attachements PrestaShop allows you to make some files available to your customers before their pu

41 PrestaShop version 1.3 UserGuide – OCTOBER 2010 You will then arrive at the page below List of attachments 1 This page sums up all of your store’s

42 PrestaShop version 1.3 UserGuide – OCTOBER 2010 A Look Inside the Catalog Throughout the product set up we are going to tackle how to use several

43 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Image Mapping Image Mapping assigns multiple clickable zones to an image so that different product

44 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Next select the image that you want to represent the image map. Click on “Upload Image” to save it

45 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Image Map Parameter Setting 1 Your selection will be clear and illuminated while the rest of the

46 PrestaShop version 1.3 UserGuide – OCTOBER 2010 The clickable zones are visible because of the « plus » icon. Hovering over the image with your mo

47 PrestaShop version 1.3 UserGuide – OCTOBER 2010 This interface allows you to add tags to one or many of your products. Click on “Add New,” and th

48 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Results If your visitors search for the term “Portable Music Player” they will find the “Ipod Nan

49 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Managing Customers The “Customers” tab allows you to follow the creation of user accounts on your

5 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Payment Module Restrictions on Groups 79 Payment Module Restrictions on Countries 79 Currencies

50 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Configuration/Creation of a Customer 1 Fill out the customer’s information, and choose a password

51 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Groups PrestaShop offers the option of giving your customers certain privileges, by assigning the

52 PrestaShop version 1.3 UserGuide – OCTOBER 2010 You can add a customer to a group of your choice by clicking on the icon on the corresponding l

53 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Consult a Customer’s Information. In the case that you would like to have more information on a c

54 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Shopping Carts PrestaShop software contains very powerful marketing features that allow you to c

55 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Configuring Manufacturers Under the Catalog tab, find “Manufacturers.” Click on “add new” and a fo

56 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Creating or editing a manufacturer 1 By entering information about the manufacturers, your site

57 PrestaShop version 1.3 UserGuide – OCTOBER 2010  The SEO fields such as Title, Meta description, and Meta Keywords, correspond to the same funct

58 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Date the customer visited the store. (top right) Have Google Maps locate the address D

59 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Send a message to your customer. In the “New Message” section you can send a message to your cust

6 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Customer Loyalty and Rewards 112 Mail alerts 113 Newsletter 114 Customer Referral Program 116 R

60 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Printing Invoices If you want to print several invoices at the same time, head to the sub-tab “Inv

61 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Order history 1 Order history with PDF 1 When your customers ask for their invoices, you can red

62 PrestaShop version 1.3 UserGuide – OCTOBER 2010 visible, and editable, in the “Order Statuses” tab. List of order statuses 1 You can of course cr

63 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Merchandise Returns Under the tab “Merchandise Return” you have the possibility of allowing custom

64 PrestaShop version 1.3 UserGuide – OCTOBER 2010 If a customer sends back a product, the return will appear on the list above “Merchandise Return (

65 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Modifying an Order 1 The credit slip is now created and available in the order details, as well a

66 PrestaShop version 1.3 UserGuide – OCTOBER 2010 List of customer discount vouchers 1 The order amount is added to the voucher. The customer can u

67 PrestaShop version 1.3 UserGuide – OCTOBER 2010 A message concerning an order 1 Click on the green check to signal that you have read and

68 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Prewritten messages When you have send a message to your customers using the PrestaShop administra

69 PrestaShop version 1.3 UserGuide – OCTOBER 2010 You can also send this message by going directly into a customer’s order. Select prewrit

7 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Database 141 PDF Settings 141 Location 142 Search 143 16. Tools 145 Languages 145 Translation

70 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Managing Payment Methods Payment Modules With PrestaShop online store software you can accept your

71 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Bank Wire Module To set up your modules, click on “Configure.” A form appears, asking you for so

72 PrestaShop version 1.3 UserGuide – OCTOBER 2010 By clicking “Confirm my order,” your bank information will appear. See the next screenshot: Your

73 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Paying by Cheque To configure payment by cheque, you must go to the payment modules configuration

74 PrestaShop version 1.3 UserGuide – OCTOBER 2010 PayPal PayPal allows you to accept payments in a very simple and intuitive manner. Here’s how to c

75 PrestaShop version 1.3 UserGuide – OCTOBER 2010 If you don’t have a PayPal account, please make one at http://www.paypal.com Selecting

76 PrestaShop version 1.3 UserGuide – OCTOBER 2010

77 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Moneybookers Setting up the payment module Moneybookers is extremely simple. You must first of all

78 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Payment Module Restrictions on Currencies When you are in the “Payment” tab, you will see the foll

79 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Payment Module Restrictions on Groups Restrictions on Payment module by group 1 You can limit t

8 PrestaShop version 1.3 UserGuide – OCTOBER 2010 PrestaShop, Your E-Commerce Solution PrestaShop, an e-commerce solution used by more than 40,000 st

80 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Currencies PrestaShop can accept a large number of currencies. By default, there are three standar

81 PrestaShop version 1.3 UserGuide – OCTOBER 2010 When you want to add another currency, simply click on the “Add New” button seen in the past scree

82 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Taxes The “Taxes” tab situated in the “Payment’ section allows you to manage the applicable taxe

83 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Configuration of Taxes in PrestaShop boutique Fill out this form in order to set up y

84 PrestaShop version 1.3 UserGuide – OCTOBER 2010 List of vouchers in PrestaShop e-commerce software To create a new voucher click on the “Add New”

85 PrestaShop version 1.3 UserGuide – OCTOBER 2010 First of all, you must create a code for your voucher. You can write in your own code. You can als

86 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Once everything has been saved, you can send your voucher to your customers. They can take advanta

87 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Managing Shipping The shipping method of your package is a key element to the management and succ

88 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Create a Carrier We are going to begin with an example carrier. Click on the sub-tab “Carrier.” Yo

89 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Let’s examine all of the information to enter.  Company—fill out this field with

9 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Installing PrestaShop The first step in using the e-commerce solution PrestaShop is to install it o

90 PrestaShop version 1.3 UserGuide – OCTOBER 2010  Out-of-range behavior—In case you have left out a range for an order, you can indicate how the

91 PrestaShop version 1.3 UserGuide – OCTOBER 2010 States Setting up the States Under the “States” tab, you will find American and Canadian states a

92 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Creating a State Enter the name of the State, it’s ISO code (available at http://fr.wikipedia.org

93 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Country To manage the countries to which you deliver, the process is identical to that of managin

94 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Once you are at the create a country form, fill out the different fields.  Country, indicating

95 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Weight Ranges The process for defining weight ranges is exactly the same as that of defining pri

96 PrestaShop version 1.3 UserGuide – OCTOBER 2010 Statistics One of the greatest aspects of PrestaShop online store software is its unrivaled power

97 PrestaShop version 1.3 UserGuide – OCTOBER 2010  Registered Customer Info. This section is divided into 5 pie graphs. o Gender Distribution o

98 PrestaShop version 1.3 UserGuide – OCTOBER 2010 o Products never bought o Conversion rate. Indicates the relation between the number of visitors

99 PrestaShop version 1.3 UserGuide – OCTOBER 2010  Carrier distribution. This page indicates which carriers are used most by your visitors. You ca